Key points:

• Tesla’s Europe market in trouble
• Tesla sales in Germany slide 46%
• Musk’s politics weigh on business

Tesla is losing ground in the old continent — April car sales in Germany got axed by half and the overall market share in Europe dwindled to 1.8% from 2.9% in a year.

🚨 Tesla Shares Drop 1.8%

• Tesla stock TSLA slid 1.8% Tuesday after fresh data showed the EV maker is rapidly losing ground in Europe — once a crucial market for Elon Musk’s electric empire.
• April sales numbers from Germany and the UK painted a grim picture, with Tesla’s market share in the old continent tumbling to 1.8%, down from 2.9% a year ago — a staggering 37% drop.

🙅🏻‍♀️ Germany Says “Nuh Uh”

• In Germany, Tesla’s second-largest market in Europe, the company sold just 885 vehicles last month — a 46% year-over-year wipeout that marked its fourth consecutive monthly decline.
• Year to date, Tesla’s German sales are down more than 60%, according to data from the KBA federal motor transport authority.

👀 Europe-Wide Problem

• The UK — one of the few European markets where Tesla had held up in early 2025 — wasn’t spared either. Just 512 new Teslas were sold in April, a 62% plunge from the same month last year. It’s the lowest monthly figure in over two years.
• Across Europe, Tesla’s share of the battery electric vehicle (BEV) market has been halved, from 21.6% to 10.3%. Tesla’s sales number for the first quarter dropped 13% year on year to 336,000 cars delivered, the company reported in early April. Then followed a terrible earnings report.
• The worrying figure shows that the company is losing not just ground in the overall auto landscape, but also among EV-specific competitors — a sign that Chinese and European rivals are gaining traction with local buyers.

😎 The Musk Factor

• Analysts say that Elon Musk’s close alignment with US President Donald Trump, along with his involvement in government cost-cutting initiatives, hasn’t helped Tesla’s image abroad.
• In both the US and Europe, there have been reports of protests, showroom vandalism, and backlash against the billionaire’s political tilt.
• Tesla is set to launch a revamped Model Y to try to win back market share, but it may take more than a design refresh to reverse the tide in markets where sentiment has soured.

Source: Tradingview